Last Updated: 10.25.2022

What do we write about?

Exploring the “Why” behind Web 3.

Over the last 8+ months of writing, we dove deep into the foundations of Web 3. We wrote about a bunch of concepts and segments across Web 3. Everything from Metaverse, to NFTs, to what it means to share value with users.

Now that we have the foundational concepts covered, we are entering the next phase of our exploration.

We will start writing essays that try to combine concepts together in a few different ways.

Some concept types:

  • Project Deep Dives where we look at a project through some of the “whys” we’ve explored in Web 3.

  • Imagining how Web 3 technology can be applied in ways that haven’t already.

  • Taking multiple concepts and smashing them together with our imagination.

A key theme in this next phase will be writing with Web 3 projects in mind, either featuring some specific projects or thinking about how we can use our writing to be helpful to founders.

(We talk to a lot of founders. Some of us in the collective are even founders ourselves… just saying)

What’s our vibe?

We are generalists. We are optimists. We try to be emotionally intelligent and intelligently emotional.

We love going down many rabbit holes across different topics and being able to see things differently from multiple angles.

We hope with this mindset, our writing and thoughts are more balanced. If the New Yorker and the Economist had a baby, you might get Life in Color.

But Life in Color is still an infant and who knows what it grows up to be.

Who are we?

Liang (LJW)

LJW has been journaling for years but started writing a lot during the pandemic to find calm in the chaos. He has been in Web 3 since 2017 and is currently a Web 3 Research Fellow at Harvard. He writes as LJW. He writes like he talks.

Writers in the Collective: The rest of the collective is made up of Web 3 Founders, Investors, Builders and Thought Leaders.

  • Will who is a Fintech and DeFi Investor.

  • Dan who is an emerging investor focused on LATAM and Diverse Founders

  • Shaman who is a NFT, Community Engagement and Brands expert.

  • Zi who is bringing social and curation to drive Web 3 adoption

  • Sahil who is changing the future of decentralized reputation

  • Jack who is a technical infrastructure expert and validator

  • AB who is an edTech expert and disruptor

  • JK who is a Proof of Stake Expert

  • Laura who is scratching the surface of the Web3 Rabbit Hole

Of course, this is just the tip of the iceberg.

Why Writing Collective?

We write as a collective.

Because our writers in the Life in Color collective come from a very diverse set of backgrounds … some of whom are:

  • Building in Web 3

  • Investing in Web 3

  • Teaching in Web 3

  • Writing in Web 3

  • In Web 2

    • looking to

      • make the leap

        • into Web 3 🧗🏻‍♀️

… we can take unique perspectives on many different topics across Web 3.

Having a writing collective allows us to work with other people who are in the “work in progress” stage of their writing journey.

Doing so allows us to appreciate the process versus the outcome and learn to value perfection less. That’s our theory on the writing process… write and grow together. So as the collective evolves (adds more people, writes more, different mediums, etc…) you will see progression and change.

At any given point in time, the writers are driving the voice of Life in Color, but since the collective changes, Life in Color is always changing.

Just like everything else.

Thanks for reading!

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Exploring the "Why" to Web 3 (Tech, Philosophy, Culture) and how it can fit into broader life.


LJW @ Life in Color
Exploring the "Why" behind Web3
student in the school of life.
William Starr
Crypto - ye
Daniel Herrera
Currently, Daniel “Dan” Herrera is fundraising for his venture capital fund to invest thematically in outlier founders and the evolving internet.
Cameron Armstrong
Sisyphean explorations of Tech, Leadership, and Web3
Web3 builder CEO GenCity Labs, NFHeroes